LOS ANGELES — This weekend may not be for the basketball purists, but the basketball sneaker purists sure love it. New kicks debut all weekend, in just about every contest and competition imaginable. Is there a better place to flaunt your wares than the NBA’s most-glamorous stage?
Chicago Bulls All-Star point guard Derrick Rose is holding on the introducing his latest offering, adiZero Rose 1.5, until the second half of Sunday’s All-Star Game. Why? Well, perhaps to symbolize the “second half” of the season beginning after the All-Star break. Or maybe it’s just marketing.
In any event, the black and red design is inspired by Rose’s hometown of Chicago and his path to the NBA. It takes into account the Windy City’s architectural history and Rose’s own. The three panels on the side of the shoe represent his three brothers Reggie, Allan and Dwayne.
Speaking of hometowns, we’re in Snoop Dogg‘s this weekend, so why not roll VIP with the legendary rapper and West Coast icon? Tune into the adidas on Facebook to catch Snoop live on camera giving fans an up-close look at experiencing All-Star from his VIP vantage point. Snoop is inviting everyone to the party.