Durant confirms commitment to Nike

NBA.com staff reports

Kevin Durant‘s shoe-contract saga is over and the 2014 NBA MVP is staying with Nike, as first reported by Darren Rovell and Marc Stein of ESPN:

Maryland-based apparel giant Under Armour reportedly offered Durant a mammoth contract in hopes of luring him away from Nike. But it’s hard to overpower the Swoosh.

Durant is represented by Jay Z’s Roc Nation Sports.



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  2. sterling says:

    I think this is great for Nike and KD. For those who don’t think he will win a title in OKC, you are sadly mistaken. At the end of this next season you will be singing a different tune. We re-sign Westbrook this year and then re-sign Durant the following year and we are contenders every year from here on out. He is not going to play with Lebron, he is not going to NY, he is not going to Washington. He is staying in OKC. He loves it here because we have the best fan base in the world. Third in attendance, only because our stadium cannot hold more fans, or we would be number one. I hate to disappoint all of you but he is Thunder for life. He may go home towards the end of his career, but his prime will be spend in OKC. (And yes he will get rings in OKC)

  3. Scisca says:

    Hmm… Something is missing… I know!! KD, signing a big deal with Nike won’t give you no rings. You need to sign with the Cavs and play with the “King” LeBron. We will trade two future draft picks and a future Hall of Famer Dion Waiters.

  4. David says:

    There are so much kids around the world playing basketball with bare feet or just their slippers on. KD should
    Go and donate shoes to them because those people rather buy food than shoes.

  5. Keith White says:

    Here’s some simple maths to consider:
    KD gets* $300,000,000 from Nike. It could be worth $300m, but that’s not guaranteed. In 10 years time, this will be worth far less than it is now. But it’s still significant.
    Now some of you are saying Nike are going to have to “try” and make this money back… it’s going to be very easy to do so…

    $300,0000,000 / 10 years = $30,000,000
    £30,000,000/ 12 months = $2,500,000
    $2,500,000 / ($160 for a pair of sneakers + $40 for a t shirt) = ……
    12,500 pairs of sneakers + 12,500 t shirts a month sold per month around the world.

    That seems pretty do-able to me…

  6. Damn says:

    Damn. He told Nike that Under Armour offered him a big contract so that he can have more from Nike. What an opportunity grabber. He knew that Nike couldn’t let him go, so he made business with them. Haha still he’s rich. Damn.

  7. Ed says:

    WOW its really WOW!!!! With this kind of money Kevin can afford to play in any team, when he reaches free agency. He should think of playing somewhere that he could finally win championships. It is probably a long shot but why not play with Lebron???? Durant and James in one team that would be a sure 6 titles in a row, these two players is the most team oriented superstars I ever seen in NBA, I am confident they could play well along each other.

  8. Pfft! says:

    Who cares.

  9. Whatever says:

    Nike pays pennies to kids working in extreme conditions in China to make its shoes, to handsomely pay off rich athletes like Durant and Lebron. Rob Peter to pay Paul?

  10. Titus says:

    Great deal for KD but still not enough…Nike makes millions upon millions off of KD and players like him…the $30mil a year KD is making, Nike might make that the first day a new pair of his or players like him shoe drops in stores(one day!!)…We have idiot racist owner making $2 billion for their teams
    after being “ousted”from the league yet we want players to do things “for the love of the game” but do owners own teams” for the love of the game” the answer is simply NO!! I hope these players can capitalize more on financial opportunities and become more involved in their present and past communities and create awareness of financial health in each.

    love of the game” do owners own teams
    “for the love of the game”?

    • Chris says:

      Yeah cause Durant I’m sure doesn’t make enough already!! lol chill out dude the guy is a millionaire I don’t think he needs any more money!!

  11. Titus says:

    Just glad to see players getting a bigger piece of the pie. Its definetely long over due. Hopefully they can use some of the money to invest in their communities like opening charter schools, creating jobs for americans, scholarships and or clothing for deserving kids etc etc….Cant wait to see what Lebron gets from his new contract with Nike….maybe 500mil over the same period of time of Durants contract. Hey Lebron , dont wait, rip up the old contract and get a new contract
    RIGHT NOW!!! ……Kobe, Jordan! yall too!!!!!!!

  12. ExileD says:

    look at his picture… this human skeleton is super rich

  13. Pops says:

    Here’s a thought: KD could have started his own shoe company with the money he has already made and based it in Maryland. He could have them manufactured in Maryland, USA instead of made by poor child wage-slaves in Asia.

    His company, using 3d printing technology for a most of the shoes, could have charged the same amount that he does now but with cutting out Nike he could have produced jobs and bread for the city and people he loves and likely made as much or more money than the contract he signed.

    Now that would be revolutionary.

  14. BJL says:

    Why endorse him ? he can’t even guard Boris Diaw…. anybody can shoot from 3… Zzzzzzz

  15. Equip Ben says:

    Such a great result for Nike to keep Durant on board!

  16. adot says:

    Jeremy Lamb!!!!!!!!!!!!!!!!

  17. roy says:

    he’s not worth it
    lebron will always be nike’s top endorser

  18. 👊 says:

    Kd getting paid

  19. timothyhoward says:

    KD is bout to get paid.

  20. Filipino Idiot says:

    Money grabber.

  21. MathewLouie AKA The Bebot says:


  22. امیر حسین says:

    i love durant

  23. DavidW says:

    now OKC better top THIS deal

    • xantheus says:

      Seeing as how firstly, they don’t need to as it has nothing to do with his NBA contract and secondly due to the way collective bargaining is he would be the only one on the team if OKC “matched” this contract…..

  24. J says:

    KG is MJ23 favorite player…MJ23 is happy for that

  25. Ryan says:

    Expect Nike to overprice in the future, they need to get that money back from KD…

  26. JohnBugz says:

    Congrats KD… I can continue collecting your shoes..

  27. OKC says:

    Lol look at lamb in the background of that picture.

  28. Whom says:

    Gratz KD. If it’s true you had just as good or better deal elsewhere, maybe it’s an indication of your intentions going forward into possible free agency. Only time will tell, but despite my belief that your withdrawal from Team USA was late and not handled correctly, I continue to be a fan of yours. Business can be cruel, just make the right the decision for you whilst taking in the spirits of the ones around you who believe in you.

    • okckd35 says:

      Kd has been in USA basketball and paid his dues. He saw a gruesome injury and decided it was not worth the risk. Not to mention westbrook declined. They both need rest as they go deep into the playoffs each year. Play summer league and usa basketball. Save the USA basketball comments….

  29. Leo says:

    Isnt it funny that under almost every off-season article about KD there is Roc Nation mentioned. The power agents and agencies have in sports generally shouldnt be hyped up by the Leagues themself by mentioning them in every article.
    I get that you want to make the most money possible but imagewise this hurts KD in my opinion. Doing a powerplay with under armour open in the media doesnt fit very well to his (at least) on-screen humble character. Greed can destroy the market value of an Athlete too or the wrong marketing.

    • okckd35 says:

      Under Armour is a maryland based company. They offered KD a lucrative contract to leave nike. Nike matched that contract. How is that a power play in the open media? Under Armour announced the offer…

  30. itsme says:

    KD: thanks for the help UA! here is the 10% commission we aggreed on…

  31. nnonowrongagain says:


  32. Elijah 41 says:

    nice…it means more KD to come….love your shoes…

  33. son goku says:

    lets go orlando magic

  34. kobeballhog says:

    Still he bailed on team usa. Citing make believe reasons like fatigue. Just be a man and own up you owe it to your team usa teammayes and coaches. That aint loyalty he seriously considered under armour and it ends up who gave him more financially. Loyalty means not leaving your team usa at the most crucial moment.

    • voice says:

      He didn’t have to choose one over the other – Nike had the right to match any offer, so he had no choice.

      Get off the bandwagon about the Team USA withdrawal. It is done and over with. If that’s your biggest beef, then you really need to open your eyes. His withdrawal may be one of the best things to happen to Team USA, as well.

    • okckd35 says:

      Spoken like a true laker fan. How many years did Kobe play USA basketball? What twice? Same as KD even tho Kobe has been around much much longer? Way to be a homer. Keep being mad the Thunder dismantled the Lakers to the point they blew up their entire team because they couldnt compete.

  35. fresh says:

    Has anyone let Kobe Bryant know. He might start crying for more money from Nike also even though he hasn’t played for 2 years and he still thinks he is the best player in the league.

  36. Blaine says:


  37. Weedmoker says:

    Nice money for nothing!

  38. v1rkes says:

    That subliminal message from Nike 😀

  39. kenalsworld says:

    This is a monumental Deal. Congrats to Kevin Durant.

  40. kenalsworld says:

    Monumental deal for KD… Any athlete. This is the power of a name and branding. Congrats to Kevin Durant.

  41. If I got that deal, all the money would go to charity

    • M says:

      Oh great. Someone else impersonating an NBA play like they know exactly what the player would do. The only thing more annoying than this is trolls and haters

  42. Vedang Uniyal says:

    NICE!!! I love NIKE! 300 M BUCKS. DANG, that $$$ though!

  43. dhrewzkie durant says:

    see..that what u call loyalty.

  44. harriethehawk says:

    Kevin Durant! Kevin Durant! Kevin Durant!

  45. JM says:

    Is that mean he is gonna be more of an Nike employee working for the Thunder now? Seen that they are his main income source…