For the first time ever in a town where what you wear is often more important than who you are, adidas is giving the 2011 NBA All-Stars a choice when it comes to which uniform they don for the All-Star Game on Feb. 20 at Staples Center in downtown Los Angeles.
All-Stars have the option to wear an adidas TECHFIT PowerWeb compression jersey or the NBA Revolution 30 jerseys they’ve been wearing this season.
“Los Angeles is an exciting convergence of sports, style and entertainment unlike any other place in the world,” adidas vice president Lawrence Norman said. “Our latest on-court uniform design and innovation, as well as our off-court footwear and apparel, celebrate the city and the game of basketball.
“NBA All-Star is the premiere event for adidas to showcase our innovations on basketball’s biggest stage and there is no better time or place to show basketball fans around the world how our products make the best athletes in the world, lighter, faster and stronger.”
According to adidas, the new All-Star TECHFIT jersey features strategically placed thermoplastic polyurethane powerbands that align core muscles and boost power to key muscle groups for more efficient movement that increases acceleration and endurance. The compression fit improves movement by preventing opposing players from grabbing loose jersey fabric and slowing them down.
Sounds pretty scientific and I’m sure getting your muscles aligned or boosted is a good thing. Kinda wish I had muscles.
The All-Star uniform design itself pays homage to the host city with bold, block typeface inspired by the iconic Hollywood sign. The East and West team names feature the Los Angeles skyline and paying tribute to the game’s diamond anniversary (60th), there’s an integrated diamond pattern that stands out under arena lights.
But that’s not all. The All-Stars’ warm-ups have the look of a three-piece suit ready to be worn down the red carpet. All this All-Star apparel and more will be available in Los Angeles at the NBA Store at Jam Session and NBAStore.com.