DALLAS — Mark Cuban wants to bring another All-Star Game back to Cowboys Stadium, but doubts the next one would duplicate February’s historic scene. A record crowd of more than 100,000 packed the $1.3 billion showplace in nearby Arlington for the exhibition of the NBA’s best and brightest.
Asked when an All-Star Game would return, Cuban replied: “As soon as they let us.”
He added the attendance goal for the next mid-season classic would be around 70,000 because, frankly, it’s just too hard to sell 100,000 tickets.
Cuban is also open to the idea of playing a preseason game or charity game outdoors at the stadium, which features a retractable roof. Staging a playoff game inside Jerry Jones’ palace is also a possibility.
As for a regular season game, say against the LeBron James, Dwyane Wade and friends, Cuban said no way.
“There’s got to be a good reason and it has to have value to the customer,” he said, “not just to squeeze out a few more tickets. It has to be something special, like the All-Star Game.”
The Staples Center in Los Angeles is the site of this season’s All-Star Game. Orlando has the 2012 game.