Ettore Messina had taken a sip from the NBA cup before when he was a consultant on Mike Brown’s staff with the Lakers for the 2011-12 season.
This time is like opening wide, throwing back his head and drinking it all in.
“The Spurs,” he said with a grin. “It is a familiar taste.”
A comfortable fit, like a designer Italian suit.
The team with nine international players from seven different countries now adds another bit of overseas flair to the mix with an assistant coach with a worldly resume.
The 55-year-old Italian has won four titles in his home country, four Russian League titles, four Euroleague championships and was named one of the 50 greatest contributors to the Euroleague.
“He’s a smart guy, a helluva good coach and a very interesting man,” said Spurs coach Gregg Popovich. “Why wouldn’t you want somebody like Ettore to be around your team?”
Fact is, Messina had been around the Spurs once before. When he abruptly quit as coach of Real Madrid just before the Euroleague playoffs in the spring of 2011, Messina accepted an invitation from the Spurs to come to San Antonio and travel with the team.
After his season in L.A., a return to coach CSKA Moscow, this is more of a commitment as a full member of the coaching staff as the Spurs look for new ways to keep moving ahead in defense of their 2014 NBA championship.
It is a reunion with Manu Ginobili, 13 years after the Argentine star was the Euroleague Finals MVP for Messina’s champion team at Kinder Bologna. It was also a time when Messina first was exposed to a young teen-age prospect named Marco Belinelli.
“It is obviously special to have a chance to come to the NBA after these years and be part of a team with Manu and Marco,” Messina said. “But I know so many of the different Spurs player from their time in Europe. In a way, it is like I am coming home.
“It is very, very special to work with Pop, with this club, not only because it happens to be the champion team, but also the team that for us Europeans is closest to our way of seeing things and doing things. To have this chance to return with Manu at the end of his career, it’s very special. At my age you don’t start thinking about building a career or anything. If something happens, it happens. It doesn’t matter. Now it is only about experiences.”
For Popovich and the Spurs, it is only the next step in their determination to leave no stone unturned anywhere on the planet in order to move ahead in their education in the game. They added Messina to the staff in the same summer that they broke another barrier when they welcomed Becky Hammon as the first full-time female coach in an American men’s professional league.
“That’s just Pop,” said general manager R.C. Buford. “He’s open and he’s always hungry and searching for new things to discover about the game and different ways to coach it.”
“It was an easier decision now because Ettore has been with us before,” Popovich said. “I gave him a seat on our team plane and he’s gone on road trips with us. He’s traveled with us before.
“We talk a lot, that sort of thing. He’s a class act, a lot classier and suave than I am. He’s a sharp dude and he knows what he’s doing. Having Ettore here is great for our program and fun for me. (He’s) somebody I can bounce things off and same generation kind of thing.”
Messina has watched from a distance as Popovich exercised his basketball world view and assembled his “Foreign Legion” lineup, using the style and many of the passing game principles that have been a staple of the international game.
“We had to play that style in Europe and South America because we don’t have the kind of size, strength and athleticism in the game that exists in the United States,” Messina said. “I am talking about a generalization, of course. We learned that if we were going to win against those kinds of players, we would have to use skills — passing, keeping the ball moving, shooting, so many of the fundamentals. Those are all the things that Pop teaches here with the Spurs. I must say, it was a joy as a coach to watch the way they played last year, especially in the playoffs. Now I am an assistant coach back at the first step, trying to learn everything.”
Messina says his first experience with the Spurs and now his daily training camp routine in San Antonio continues to dispel many myths that Europeans have about the NBA.
“The thought over there is that the Americans don’t work, that it is all about the individual, about just using physical talent,” he said. “Most people over there think that we worked harder. That is not true. There is a great deal of individual work here in the NBA by players trying to get better. There is concentration on player development by the teams. If you watched the USA team (last) month in the World Cup, you know that wasn’t just a group of All-Stars. That was a team. That’s what Pop has put in place here. Everyone talks here about the ‘European style’ that the Spurs play. You know what? We really spend a great deal of time watching film and studying the Spurs and Pop’s offense.”
With Popovich at 65 and Messina 10 years younger, it might not be so far-fetched to think this could be the progression of the reigning champs’ global evolution — the grooming of the first foreign-born head coach.
It is, after all, how the Spurs conquered the basketball world, one dribble, one country at a time.