Posts Tagged ‘Lorrie-Ann Diaz’

All Of Miami Counting On A Game 7

MIAMI — A celebration some 11 months in the making is on hold for now.

At least until further notice, and certainly until after Sunday night’s Game 6 of The Finals, which is shaping up as the Miami Heat’s (second to) last stand.

Down 3-2 to the Dallas Mavericks with the Larry O’Brien Trophy on the line, the Heat not only have to stave off elimination Sunday night at American Airlines Arena, they also have to save the financial bacon for local merchants here that have planned all year for a championship parade since the day the Heat’s Big 3 came together last summer.

That pressure LeBron James, Dwyane Wade and Chris Bosh are feeling right now is very real, especially for the folks here in South Florida that are heavily invested in the lucrative residue that accompanies a title run.

There are more than just a few legacies riding on Game 6, as Adam H. Beasley of the Miami Herald explains:

From T-shirt makers to nightclub owners to shaved-ice vendors to newspapers and radio stations to a West Miami-Dade botanica selling Heat-themed voodoo dolls, a broad slice of Miami’s economy has some skin in the game, with an impact that could stretch beyond just the immediate sugar high of a post-championship celebration.

“I hear all the excitement and anticipation,” said Tadd Schwartz, a public relations maven who represents the Miami Downtown Development Authority. “Everyone would want to attach their name to the Miami Heat in some way shape or form. All of this is good for Miami.”

And it all rests squarely on the shoulders of the Heat’s Three Kings. Without a title, there’ll be no championship parade, no celebratory blowouts at swanky hot spots, no ringing cash drawers at sports merchandising shops across South Florida and no commemorative insta-books reveling in the team’s achievement.

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