Each week, we’ll ask our stable of scribes across the globe to weigh in on the three most important NBA topics of the day — and then give you a chance to step on the scale, too, in the comments below.
The NBA reportedly is considering letting teams put players’ nicknames — in a limited manner, we’d guess — on jerseys. Good idea or not? Why?
Steve Aschburner, NBA.com: Bad idea. Blatant pandering for replica jersey sales. Beyond that, though, nicknames are meant to be said, not spelled out and written down. They shouldn’t be crafted into jewelry, monogrammed onto fine linens or tattooed onto body parts, either. Nicknames are what other people call you, not what you call yourself – that almost veers into weenie, third-person-reference territory. Putting them on the backs of jerseys? That’s best left to beer softball leagues and frat-boy reunions. Even the old “Pistol” nickname on the back of Maravich’s jersey was back-in-the-day dumb.
Jeff Caplan, NBA.com: Sounds like a publicity gimmick for a league that doesn’t need publicity gimmicks. If they want to put “King James” on the back of LeBron‘s jersey for a night, have at it. It’s doubtful it will one day make the rotation on NBA TV’s Hardwood Classics. Always remember, ladies and gentlemen, you don’t play for the name on the back of the jersey! You play for the name on the front of the jersey!
Scott Howard-Cooper, NBA.com: It’s not a good idea or a bad idea. It’s just silly. Someone’s job is actually going to be to rule in what defines “a limited manner”? That nickname works, the other guy’s doesn’t make the cut.” It works just fine now.
John Schuhmann, NBA.com: I like it as something that each team does once or twice per season. It’s a way for fans to more closely identify with guys that are already the most visible athletes in the four major sports (smaller rosters, no masks, hats or long sleeves). Is it another marketing strategy to sell more jerseys? Sure. But nobody is being forced to buy a Chris Andersen “Birdman” jersey. It just happens to be much cooler than one that says “Andersen.”
Sekou Smith, NBA.com: As a one-game gimmick, this is fine. It won’t hurt my basketball sensibilities to see nicknames on the back of jerseys as a promotion for one game. But seeing guys with “Pookie” and “Shawty Red” (or other foolishness like that) on the backs of jerseys over the course of an entire NBA season is a premise that I simply refuse to embrace. Call me crusty, ol’ school or whatever you’d like. But I’ve always been a believer in the theory that the name on the front of the chest is far more important than the name on the back of the jersey. That said, if you’re going with a name on the back, it needs to be the name your momma or daddy (or both) gave you and not your Twitter handle.
Lang Whitaker, NBA.com’s All Ball blog: I LOVE THIS. I want to be on the right side of history here, so I’m all-in on the nickname thing, early and often. The Fun Police will certainly be against this idea — “How can we replace last names with nicknames? Are personalities bigger than the team concept? Blah blah blah …” — but as a kid who would have given all the money I had to get an Atlanta Hawks number 21 jersey that said HUMAN HIGHLIGHT FILM on the back, I totally get the appeal. (And I still want that HUMAN HIGHLIGHT FILM jersey, NBA league office.) Perhaps replacing a name could undermine the team concept in a vacuum, but I don’t think LeBron having KING JAMES on his jersey instead of just JAMES is going to make him any lesser of a player.
Hanson Guan, NBA China: It’s a brilliant idea. Bravo! Printing the player’s nickname on back of jerseys would be interesting and entertaining to fans. Also, it should boost the sale of NBA products. In my opinion, for some occasions — such as a particular celebration or player’s birthday — it is more meaningful for him to play with the special uniform. Of course, I will buy one, if they are available.
Philipp Dornhegge, NBA Deutschland: Bad idea. I can’t see the point of this at all. I’m all for promoting ways to get the fans involved, but not this way. Shane Battier and Steve Kerr have already spoken out against this, among others. And I totally agree. Dear NBA, please don’t do this.
Aldo Avinante, NBA Philippines: I’ve heard about it before but it was not from the NBA, I think the plan is a brilliant idea if for only a limited manner. Marketing and sales-wise it will help bring more attention to the NBA. It would also be fun for the fans and players alike to see their nicknames while playing on the court.