NEWS OF THE MORNING
No. 1: Harden wouldn’t let Terry leave Rockets — The Houston Rockets pulled off a potential big transaction late in the summer when they traded for troubled-but-talented Denver Nuggets point guard Ty Lawson. They also re-signed defensive-minded point guard Patrick Beverley, who missed Houston’s playoff run with a wrist injury. Despite that seeming depth in the backcourt, superstar James Harden knew he wasn’t going to let free agent combo guard Jason Terry leave the squad either. Mark Berman at Fox26 in Houston has more:
Jason Terry has returned to the Rockets.
“It’s official,” Terry said in a text message to FOX 26 Sports.
Then in a telephone interview with FOX 26 Terry said guard James Harden refused to give up on Jason returning to Houston.
“No question, he was all over me,” Terry said. “(Harden) basically wasn’t letting me go anywhere. That was tough for me knowing how important I am to his growth and his development.
“You’re not the main guy, but the main guy needs you. It makes it a lot easier to come back.”
Terry mentioned that Harden made it tough on him because he had an attractive offer from the New Orleans Pelicans.
“It was tough for me because New Orleans presented a great opportunity to work with a young core that is on the cusp of doing some good things in this league,” Terry said.
But the Rockets appear to be on the cusp of doing some great things in the NBA.
“You obviously see how close we are, and with the acquisition of Ty Lawson that makes us even closer than we were last season,” Terry said.
“And we’re healthy. A healthy Patrick Beverley, a healthy (Donatas) Motiejunas. I feel confident we are going to build on the success we had last season, seeing how (Rockets general manager) Daryl (Morey) put this team together.”
No. 2: Report: Friends urging Stern to run for mayor of New York City — Former NBA Commissioner David Stern has kept himself busy despite no longer running one of the major professional sports leagues in the United States. From advising work to other interests, Stern has plenty to do each day. Yet according to Richard Johnson of the New York Post, some of Stern’s friends are pushing him to run for mayor of New York City:
Friends of former NBA Commissioner David Stern are urging him to run for mayor in 2017, now that Mayor de Blasio is looking less likely to be re-elected to a second term.
Stern, a lifelong Democrat who has regularly contributed to the party, will be retired for two years in February.
“He’s pretty bored,” said one source. “He’s always been interested in politics, and he’s always been interested in running for office.”
“He’s tough as nails. He’s popular with the black community,” said one associate. “New York would be lucky to have him as mayor.”
Stern, though “flattered,” said he is not interested in running. “I remain a happy Westchester resident and am very busy as a senior adviser to a number of enterprises.”
Other potential Democratic candidates include real estate mogul Don Peebles, NYC comptroller Scott Stringer, Public Advocate Letitia James, Brooklyn Rep. Hakeem Jeffries, and Christine Quinn, the former council speaker now working for Gov. Cuomo.
No. 3: LeBron-sponsored tweets cost roughly $140K — More and more professional athletes are on Twitter, Facebook and other forms of social media. Most of their tweets center on their daily lives, their workouts and so forth. But what if you wanted to, say, pay one of these athletes to tweet about your product or service? According to ESPN.com’s Darren Rovell, it would be pricey and the estimated cost for LeBron James to do so ranks highest:
Opendorse, a company that specializes in executing and monetizing digital and social media campaigns for athletes, says a tweet from James, who has 23.2 million followers, has the highest value of any U.S. athlete. Each tweet from James has a media value of $139,474, the company said.
“We’re basically saying that the value of one LeBron tweet is worth $140,000,” said Opendorse CEO Blake Lawrence. “And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad.”
Lawrence’s company figures out how much a particular tweet, Facebook or Instagram post is worth by determining a celebrity’s true reach, activity, and quality and overall level of engagement of their audience of followers.
Rounding out the top five athletes whose single tweet would provide a company’s product or service the most value are Kevin Durant ($66,553), Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290).
Despite the big numbers, Lawrence said most companies pay athletes between $1,000 and $2,500 for a single tweet. The most his company has sold a one-off tweet for was for $20,000 during last year’s NFL playoffs when a New England Patriots player, who he said he can’t disclose, took the bounty.
Lawrence said he brought a one-tweet, six-figure deal to LeBron’s team, which recently passed.
“The big guys are looking for a fully integrated endorsement deal that includes social media,” Lawrence said. “But there are only so many athletes that can get that type of home run.”
SOME RANDOM HEADLINES: According to a report, the Los Angeles Lakers tried to lure Yi Jianlian back to the NBA … A look at the Charlotte Hornets’ offseason … The Washington Wizards are reportedly going to sign big man Jaleel Roberts to a non-guaranteed deal … Last summer, the Milwaukee Bucks talked about playing Giannis Antetokounmpo at point guard the following season. This summer? How about Antetokounmpo at center in 2015-16 … Was the Oklahoma City Thunder’s dynasty over before it began?