PHILADELPHIA – The Charlotte Bobcats were one of the most improved teams in the league last season. No team improved in defensive efficiency more than the Bobcats, who allowed 7.8 fewer points per 100 possessions in 2013-14 than they did in ’12-13. Their change in point differential (plus-10.7 points per 100 possessions) was just a hair behind that of the Phoenix Suns.
Offensively, the Bobcats started out horribly but improved every month. They ranked 29th in efficiency in October-November and 13th in March-April.
Head coach Steve Clifford deserves most of the credit for the defense. The Bobcats had nowhere to go but up after ranking dead last in defensive efficiency each of the previous two seasons, but they became just the second team in the last 16 years (the ’02-03 Nuggets were the other) to jump from the bottom five to the top 10 on that end of the floor.
The Bobcats are now the Hornets, and they now have Lance Stephenson. They’ve also swapped Josh McRoberts for Marvin Williams at power forward. Both of those moves could change their offense quite dramatically.
NBA.com spoke with Clifford on Wednesday about his team’s numbers, the addition of Stephenson, the importance of floor spacing, and managing his time as a head coach.
(Most of the questions were asked in a one-on-one setting after Charlotte’s shootaround on Wednesday, while a few follow-ups came in Clifford’s pre-game media scrum before the Hornets’ preseason opener against the Sixers.)
An aside: During the pre-game scrum, as Clifford was talking about the departure of McRoberts, Al Jefferson walked by, heading toward the Hornets’ locker room. When Clifford saw Jefferson, he cut off his own, unrelated sentence to say, “and that’s why we got to get the ball to the big fella.” Jefferson called back, “My man! That’s why you’re the best coach in the game!”
NBA.com: Last year, your team ranked high in ball-movement stats (passes/possession). Do you see Lance affecting that?
Steve Clifford: I think so, because watching him on film from last year and also being around him since the beginning of September, his pick-and-roll game … he can score it, but he also hits every option. He hits the roll man a lot. There aren’t that many guys that can hit the roll man, make a shot and also hit the other perimeter players. So I think that will be part of it.
The other part of that, maybe, is that we post the ball a lot more than most teams do, and post-up basketball takes usually more passes, because you got to find a way to get the ball there.
NBA.com: Have you put in new staff for Lance specifically?
Clifford: We’re starting to, now. A week in, we’ve just concentrated on those kinds of things, ball movement, secondary offense when the play breaks down, stuff like that for early in camp. We’re starting now to get more sets in.
NBA.com: What’s the biggest advantage to having a second guy who can create off the dribble?
Clifford: I think it just puts so much more pressure on the defense. When you have more guys on the floor who can play in a pick-and-roll or are good at drive-and-kick or whatever, if you get an advantage on one side of the floor with a pick-and-roll and the ball moves to the other side, the defense is just more spread out. There’s more room to attack.
NBA.com: Last season, your offense got considerably better as the season went on. What was the key to that?
Clifford: Part of it, to be honest, was we made a really good trade, where we picked up Gary Neal and Luke Ridnour. And then we signed Chris Douglas-Roberts as a free agent. If you look at it, where our offense got a lot better was we shot more threes. We didn’t shoot a significantly better percentage, but we shot like 5 1/2 more threes per game. People don’t realize that how many threes you shoot is a big deal, too.
Also, our offensive rebounding numbers went way up. And that was basically Cody [Zeller], MKG [Michael Kidd-Gilchrist] and Biz [Bismack Biyombo]. Over the last third of the year, we scored almost two points more per game on offensive rebounds. And there were some other smaller things, but those were the two biggest things.
NBA.com: Was the increase in 3-point shots something you were looking for, or was it a benefit of the new additions?
Clifford: I just think if you study the league and what wins, the three things that yield over a point per possession the last, I think, nine years are … the best possession is if you get fouled, the second best possession is 0-3 feet, and the third best possession is a three, in particular the corner threes.
It’s every aspect of offense, but in this league, your shooting is your spacing. That’s why I think Marvin was such a key signing for us. You can see it in practice. There’s a lot more room for all the other guys when he’s out on the floor vs. the other four men. And Cody’s improved shooting has improved our offense too.
So there’s different ways you can do it. But you got to have shooting. Look at San Antonio. Look at The Finals. If you can’t shoot, you’re not out there. In Orlando, the two great years we had … we had four good years, but the two great years we had, we literally never played anybody, besides Dwight [Howard], who couldn’t shoot threes. And it’s hard to guard.
McRoberts vs. Williams and MKG’s new J
NBA.com: But does the ball movement suffer without Josh McRoberts?
Clifford: It’s different from the standpoint that Josh, No. 1, shot a decent percentage from three, but it’s not his game. It’s not how he naturally wants to play. Josh more wants to drive the ball, so we didn’t have that spacing on the floor, as good as he was. He’s more of a driver and a passer, where Marvin is a spot-up shooter. So what I’m hopeful of is he will create as much offense in a different way.
NBA.com: Going back to “If you can’t shoot, you’re not out there,” how much has Michael Kidd-Gilchrist increased his value to you or raised his ceiling just with the work he’s done on his jump shot this summer?
Clifford: I want to make sure [to clarify], I think if you can’t shoot, it’s tougher to play in those games. If you look at it, there’s really nobody out there that couldn’t shoot.
Now, I think that he, potentially, has changed his future in this league, with the work that he did with Mark [Price]. He’s one of the few guys that has real value for a team, even when he wasn’t shooting, because he’s an elite defender. To me, he has instincts, both in individual and team defense, that not many guys possess. So he has the ability to guard the best scorers and make it hard on them. Not many guys can do that. But this, to me, potentially changes his whole future.
NBA.com: Defenses are still going to challenge him, though.
Clifford: Absolutely. The other challenge, and he knows this, it may be 60 games, it might be a year, because these guys play one way their whole life. The biggest part of the game is when the ball’s coming to you, shoot-drive-pass and how quick you do it. And he’s always driven it or passed it. Now, he’s got to, when he’s open, be able to shoot it, and do it without hesitation.
And that’s going to take time. You can’t play one way for 21 years and then all of a sudden work hard over the summer to add this component to your game, and then have your decision-making be easy. The only thing I know is that when he didn’t play last year, we weren’t nearly as good. He’s a good player no matter what.
Balance and priorities as a head coach
NBA.com: Do you put more emphasis on offense in camp, knowing that you already have a top-10 defense, or do you feel like you still have to start with the D?
Clifford: We’ve actually done a lot more offense, but since we came back from Asheville, the last three or four days, we’ve really gotten back to defense. Obviously, you can’t take anything for granted. We’ll have two new starters. We worked hard at our defense last year. We’ll have to do the same if we’re going to play that well again.
NBA.com: Is there enough time to do everything you want, both offensively and defensively, in camp?
NBA.com: You always have to make sacrifices somewhere, right?
Clifford: That’s coaching. You never feel like you’re spending enough time on everything. Those are the choices you have to make. I’m fortunate I have such a veteran staff. We talk every morning about what are the most important two or three things for today, because ultimately, you can’t be good at everything. You got to be sure you’re zeroed in on the right things for your team to play well.
NBA.com: How much can you add in as the season goes on?
Clifford: Quite a bit, especially if you have the veteran teams who’ve been around and done a few things. Last year, we added a lot of offense as we went along. We didn’t mess around a lot with our defense.
NBA.com: What did you learn from your first season as head coach?
Clifford: The time management part of being a head coach vs. being an assistant is much different. That was one thing that I struggled with last year.
NBA.com: In what way?
Clifford: Things seem to pop up all the time. So you get to late afternoon and you had those three or four things that you needed to do, this film, that film, whatever. And man, it seems like some days, you get to like 4:00 and you haven’t done any of it.
And then, I feel like I have more of a comfort level. Last year, I always felt like I was swimming upstream, always behind. I think I’m more organized this year, simply because I have a way to do it on game day that I’m comfortable with. And again, I have such an experienced staff, I rely on them so much and they help me a lot. That helps in all those areas too.
Clifford’s assistant coaches: Patrick Ewing, Stephen Silas, Bob Weiss, Mark Price and Pat Delany.
NBA.com: Is there a balance between working on strategy and managing the players and their personalities?
Clifford: Definitely. To me, that [managing the personalities] is the priority.
NBA.com: So some of that film work might take a back seat to making sure you’re on the same page with one of your guys?
Clifford: Absolutely. I would say that the communication piece, so that we’re all trying to be on the same page and knowing roles and all that stuff, that’s always the priority.