CHARLOTTE — Give him the ball and get out of the way.
For years, that was the first ingredient to the recipe for success that helped make Michael Jordan the first true global icon the NBA ever produced. It was like nothing anyone had ever seen.
Fast forward 30 years and it’s the same ingredients for the owner of the Charlotte Hornets. Jordan and the entire management team have rebranded the former Charlotte Bobcats, bringing the buzz back to this city in an unprecedented fashion for the start of the 2014-15 season.
After taking over Twitter on Tuesday (above), MJ held court in a different way, hosting eight reporters from around the country for lunch at Time Warner Cable Arena just hours before the Hornets home opener against the Milwaukee Bucks.
He didn’t need any fancy introduction. He simply walked in, grabbed his seat in the middle of the room and said bring it on.
Like I said, give him the ball and get out of the way …
Q: Are you a better owner today than you were when you first took over, and if so, how did that come about?
MJ: Uh, you have to define what better is really. Am I a more experienced owner? Yes. Am I an owner that made mistakes? Yes. Am I an owner that made good decisions? I like to assume so, yes. But it’s amazing what winning does. I always considered myself an owner that was dedicated to doing the best job to bring the best team here to the city of Charlotte. And with that comes a lot of criticism based on wins and losses. And based on the wins and losses over the years I’ve been in ownership, people have questioned that. Now that we’re winning, people are giving their opinions about that from a different perspective. I’ve always considered myself a very successful owner that tries to make sound decisions. And when you make bad decisions, you learn from that and move forward. I think I’m better in that sense. I’ve experienced all of the different valleys and lows that ownership and successful of business. If that constitutes me being a better owner, than I guess I am.
Q: How tough is it to know when to insert yourself as an owner and when you let your “team” do their business on a daily basis and not interfere with that process?
MJ: In some ways it is very similar to a game. When you feel like you can make an impact and give some insight, some leadership, you do that. You kind of read the scenarios. For me to make good sound decisions I have to understand every facet of what’s happening within the building and within the team. These guys keep me up to date and inform me of all the decisions that need to be made. I dissect that and when the decision is made we collaborate and I ask for their opinion, they ask for my opinion and then at the end of the day we have to formulate a plan and then ride with it. That’s kind of the formula that happens underneath this roof. But it all starts with me. The criticism starts with me. And if things go well, everybody always look a bunch of different ways. But if things go bad, they always look to the top. And I understand that, which makes me get more involved. I understand all the decision-making that has to be done and get a grip on all the things that have to be done.
Q: What do you understand about the role of an owner now that you didn’t understand as a player?
MJ: It’s a big team and you want the team to understand exactly what the focus is. You want to be able to relate from top to bottom. And it’s a bigger responsibility. When you’re the leader of an organization, they look for you in a lot of different ways. And you have to exert that kind of confidence, determination and effort. And the decision-making process, so that has been the process for me over the last four years of ownership … learning the process and applying my personality, thoughts, wishes and leadership whenever necessary so that when the time comes we can make sound decisions. It’s about implementing systems and things that work for this organization. And what may work for this organization may be totally different for other organizations … understanding the dynamics of that. And it’s believe me, it’s been fun. It’s been hard, but I’ve had fun doing it.
Q: You’ve tried different things as an owner, different people in different positions. Why does the combination right now — owner, general manager and coach — in terms of what you want to do?
MJ: Things have fallen into place. The business and the basketball are working hand in hand. And they both have different dynamics. The business has certain things they to do to make sure we maximize all the energy and effort that we have on our team. Same thing on the basketball side. They have to understand how to get the returns on free agency, the Draft and all of the guys we have on our team and somehow, collectively, form the overall product and keep the business thriving and growing. And that’s where I think the last couple of years things have started to happen. The business has really been strong. Our guys beating the bushes to get the community back involved, to get the corporate sponsors back involved. And all of those things back working in a positive way the basketball back to where we are restructuring with coaches and players and things of that nature and now you have both of them on the same page and both of them working in hand in hand to where everything started to turn into a prosperous situation. And it makes me look like a genius. Sometimes it happens that way.
VIDEO: One-on-one conversation with Jordan, Part 1
Q: How different are you this time around compared to when you were with the Wizards, how have you changed?
MJ: It’s been a gradual change. With the Wizards, it was the first time I’ve ever been into the operations standpoint. I had different leadership, different perspectives, different initiatives, different roles, expectations from an organization standpoint, which I had no control. My initial responsibility – Fred [Brown] was there, he can tell you – it was trying to get from where we were to a much more positive sense. That had a lot to do with the financial aspect. And I felt like we did that. A lot of things happened – me going back to play, and in doing so we didn’t understand some of the dynamics of being a general manager in terms of selecting personnel, finding the right mix, finding the camaraderie, the continuity from a basketball sense. So that was a learning curve for me. Coming here in a similar role, I utilized some of those experiences to try to enhance, from a basketball sense, and once again I wasn’t in control of the overall goal of the organization. I was following that leadership. Not that I’m making an excuse, but it changed. Now I’m in control of everything. I can put my own DNA, I can put my own twists, I can put my own demands and start from a different leadership position. And those previous situations helped me set those type of standards for that type of leadership and obviously my participation in all of that. And I think that I’m better because of that. It was a well-traveled road, probably one of the roads I wouldn’t have suggested for myself, but yet I’m much better today because of that experience.