NEWS OF THE MORNING
No. 1: New era in Cleveland begins with a new James — Among all the teams that will host their team media days either today or Monday, perhaps no other squad’s will be more anticipated than the Cleveland Cavaliers’. Ex-MVP LeBron James is back in the fold, point guard Kyrie Irving has a new contract extension to live up to and All-Star Kevin Love came over from Minnesota this summer. All that combined means the Cavs will be the story all season long. As Brian Windhorst of ESPN.com notes, though, this LeBron return to Cleveland isn’t about warm fuzzies and jersey sales — it’s about him using his championship experience gained as a member of the Miami Heat to lift the Cavs to that level, too:
The version of James who is reporting for work this week isn’t just a touching coming home story and a ticket- and jersey-selling machine. This is an all-business man who is accustomed to an all-business attitude. He is not afraid to issue demands for those around him to follow suit.
The Miami Heat influence on James is undeniable. James may be gone from Miami, but he will no doubt carry the lessons of that franchise for the rest of his career and, probably, his life. Heat president Pat Riley and coach Erik Spoelstra are all business. From the way they practice to the way they play down to the way they eat, they conduct their franchise in such a manner.
James embraced many of the Heat’s principles. He called his time in Miami a college experience. In some ways, it was a military school experience. It is not an accident that James wanted Mike Miller and James Jones with him in Cleveland, and his recruitment of Ray Allen is part of the same idea. James knows he is going to need help in applying a makeover to the Cavs’ comfort zone.
The young Cavs players are about to learn who the last ones on the court will be after practice. This is how it is done in Miami, and this is how James will want it done in Cleveland.
This was evident in the way James handled himself over the summer. Within moments of making his free-agency announcement, James was on the phone with Love, Miller, Jones and, later, Shawn Marion. He helped close those deals shortly thereafter. Nearly 30, James is about execution these days, not just the show.
James will do all this from the position of knowing that he will be in top physical shape, he will put in the work at practice and in the film room, and he will know not just where he is supposed to be all the time but where everyone else is supposed to be. He is a two-time champ, a two-time Finals MVP, a four-time MVP and a man starting to feel his basketball mortality who has put his reputation on the line — again — to make it finally work in his hometown.
He is going to live up to his end of the bargain. If anyone with the Cavs doesn’t live up to theirs, and that starts with owner Dan Gilbert and goes right down to the ball boys, James is not going to let them get away with it.
The Cavs organization will remember the James who liked to joke around and plan pregame routines and then run away when ownership and the front office came to him when they needed real help. It wasn’t that James failed as a recruiter for free agents and coaches his first time in Cleveland, it was that he wasn’t even interested in taking part.
Those days are over. James will have his fun and involve teammates; that’s why he has become so well-liked in the league. But you better execute your job because James will execute his.