VIDEO: LeBron touches on Heat-Cavs in Rio and comments from Wade, Bosh
NEWS OF THE MORNING
LeBron surprised by Heat talk | Parker: “I’m still hungry” | League plans aggressive marketing campaign | Ray Allen isn’t a lock for Cavs?
No. 1: LeBron caught off guard by former teammates’ comments — The Big Three that won two titles and played in four consecutive NBA Finals doesn’t seem so chummy anymore. Remaining Heat players Dwyane Wade and Chris Bosh have had some interesting things to say about what it’s like to play with the King while the Heat and Cavaliers are both in Brazil and will play an exhibition game Saturday. Apparently LeBron James has been surprised by their words. Jason Lloyd of the Akron Beacon-Journal has the story:
RIO DE JANEIRO: Maybe it shouldn’t be such a surprise to LeBron James that his former Heat teammates are upset at his departure. After all, he went through this the first time he left a team.
When James bolted the Cavs for Miami in 2010, Daniel Gibson and Mo Williams were two of the most hurt and outspoken about it. Gibson implied his friendship with James was over, and Williams appeared in front of the media before James’ initial return game to Cleveland wearing a Boston Red Sox jacket — the one and only time he wore a Sox jacket in all his years in Cleveland. Even those within the Cavs organization took it as a subtle jab at James, who is a big Yankees fan.
Now that James has spurned his Heat teammates to return to Cleveland, the bitterness has shifted to the other side. James said Friday he was caught by surprise by some of the comments from Dwyane Wade and Chris Bosh in recent days.
“I know a lot of words have been coming out of their camp as of late, and some of it is surprising,” James said Friday prior to the Cavs’ practice at Flamengo Club. “We’ve got so much history together.”
The three stars guided the Heat to four consecutive Finals appearances and two championships. But Wade recently said last season wasn’t much fun and Bosh earlier this week said he hasn’t spoken to James since he left and he doesn’t have time for guys who aren’t on his team.
Bosh has since clarified those comments, but he also told Bleacher Report this week that Kevin Love will have to make a huge adjustment playing alongside James.
“It’s going to be very difficult for him,” Bosh said of Love. “Even if I was in his corner and I was able to tell him what to expect and what to do, it still doesn’t make any difference. You still have to go through things, you still have to figure out things on your own. It’s extremely difficult and extremely frustrating. He’s going to have to deal with that.”
Bosh explained how dramatically he had to change his game to adapt to playing alongside James, essentially cutting out his inside game to leave room for James and Wade to operate.
“It’s a lot more difficult taking a step back, because you’re used to doing something a certain way and getting looks a certain way,” Bosh said. “And then it’s like, ‘Well no, for the benefit of the team, you have to get it here.’ So even if you do like the left block, the volume of the left bock is going to be different.”
There is merit to Bosh’s claims. He sacrificed the most of his game during the Heat’s Big Three era. But losing James clearly cripples the Heat’s odds at another deep playoff run, which could easily explain any lingering frustration among those teammates left behind.
By tipoff Saturday night, the Cavs and Heat will have spent more than 100 hours together in Rio, yet neither James nor the Heat players made any effort to see each other off the court this week.
While a handful of Cavs players joined a few Heat players on Thursday for a joint NBA Cares project, James was not one of them. Friday’s schedule provided a huge window between practices, so the Heat (which cut practice early) were long gone before the Cavs arrived at Flamengo Club.
“We don’t dislike each other or anything like that, it’s nothing like that,” Bosh said Friday. “On the court, he’s about the Cavs, we’re about the Heat. That’s where it ends.”
No. 2: Tony Parker isn’t satisfied yet — In a wide-ranging interview with Yahoo! France, Spurs point guard and four-time NBA champion Tony Parker talks about becoming a father and getting married, says he feels great physically and that it feels like he’s living a dream. Pounding The Rock delivers the translation of the French interview:
Question: You’re a father now, how has it changed your life ?
Tony: It changes your priorities so you don’t look at your life the same way. I’m very proud that he’s [Josh Parker] here and I hope that we’ll help him to grow up and be a good person.
Question: Do you take part in the parental tasks?
Tony: Yeah, sure. I am a father who’s involved in all the tasks. I like to help with the diapers, all of that… I like to be aware of what’s going on.
Question: You also got married. Is this important for you?
Tony: I think it is important for your balance. I’ve always been well supported. There’s always support behind every top sportsman from their family and friends…You can’t succeed all alone. I have always been very close to my family and it’s been important for me to have my parents and my brothers by my side throughout my career.
Question: How can you stay a bit French, which we’re proud of, considering that you’re more and more American?
Tony: I regularly come back to France to play with the national team, to work with my sponsors, or to help with my foundation. I’m also an ambassador for the Make-a-Wish Foundation. I host my basketball camps in Fécamp, Normandy, which is the place where I started to play basketball. I always have a foot here.
Question: You’ve become a symbol of success in France. How do you handle that?
Tony: I always try to be a good representative of my country in the United States. You know, I left when I was a very ambitious 19 year old with “The American Dream.” I’ve always been a big dreamer. I’ve always had an entrepreneur-like approach and I wanted to succeed both on and off the court. I wanted to be an ambassador for French basketball.
My idol growing up was Michael Jordan. He was the perfect example for succeeding on and off the court. So at my level – of course I’m not going to compare myself to MJ – I want to do the same for French basketball.
Question: What is the reason for your success? Work?
Tony: I don’t want to sound too cliche, but yes, you’ve got to work hard. You have to be disciplined, take care of your body and watch what you eat. All of the things that you’re told about when you’re trying to become a pro athlete, all of that is true. There are many guys who are very talented but not disciplined enough. Partying too often is an example. There are many little things that can make the difference between a good career and a great career.
Question: At 32, sports wise, where do you think you are? At the top?
Tony: I feel really good physically. I don’t feel like I’m getting old or like I’m slowing down. I’m still hungry, even though I have won everything in my career. I want to continue to be challenged, and with the Spurs, we’ve got a great challenge now: try to repeat, which we have never done.
With Team France, there’s the Eurobasket 2015 tournament and getting to play it in your home country is huge. Defending the title is not going to be easy. And then, there’s an Olympic medal. For me, the perfect ending would be to win the European championship in France in 2015 and meet the US in the Olympic finals in 2016. That would be great.
Question: Do you feel like you’re still improving, or like you have reached your apex?
Tony: I feel like I reached the apex. Basketball players are commonly thought to have their best years between 28 and 32. Because you have the experience but you’re still strong and fast. So I think I reached the apex. Then, you can always try to improve, to become a better shooter, a better defender.
Question: Frankly, when you think about it… Four NBA titles [is quite an achievement]
Tony: I can hardly believe it. Sometimes I must pinch myself because I feel like I’m living a dream. When I see the names I have surpassed on the various lists – best scorers, best passers…and all of the things I’ve accomplished with Tim, Manu and Popovich…It feels odd.
No. 3: Following new TV deal, NBA targets casual fans — The league’s new chief marketing officer says it is increasing the marketing budget and planning to be more aggressive with its marketing to attract a larger fan base. The NBA debuts its new season-long campaign, “Everybody Up” tonight. E.J. Schultz of Ad Age has the inside look:
The National Basketball Association, which recently inked a lucrative media rights deal, will increase its marketing budget as it looks to lure more casual fans, according to the league’s new chief marketing officer.
Some of the new spending will back the league’s season-long campaign, which debuts Saturday and will run on a broader set of networks than in years past, said CMO Pam El, who joined the NBA in August after stints at insurance companies State Farm and Nationwide.
“We are going to be much more aggressive with our marketing. We want to go after a larger fan base,” she said in an interview.
While she declined to reveal spending figures, she said the new campaign, called “Everybody Up,” will run on news and entertainment networks such as BET, CNN, TBS and VH1 “just to name a few.”
The first ad of the campaign (above) is called “Roll Call” and will first air on Saturday during the Miami Heat vs. Cleveland Cavaliers preseason game that will be played in Rio de Janeiro and air on ESPNews. The ad is by Goodby Silverstein & Partners and features narration by hip hop artist Common.
Previously, the league had mostly confined its early-season campaign to ESPN and TNT, which both carry NBA games, Ms. El said. The league will still air ads on the two networks, but “we are going to branch outside of that media to reach not only the avid fan, but also our casual fan,” she said.
No. 4: Ray Allen’s still in no hurry to sign — While many assume Ray Allen will play this season and like do so with LeBron James and the Cleveland Cavaliers, Boston Celtics general manager Danny Ainge isn’t so convinced. A. Sherrod Blakely of Comcast Sportsnet has more:
BOSTON — You can count Danny Ainge among those not convinced that Ray Allen will sign with the Cleveland Cavaliers … at least not right now.
“Ray can really help them, but I anticipate that Ray will wait and see the landscape of the NBA,” Ainge, the Boston Celtics’ president of basketball operations, said during his weekly call-in to 98.5 the Sports Hub. “I just think he might wait and see how everybody’s clicking. There’s a handful of teams that would love to have Ray on their team right now that are trying to win a championship.”
In addition to the Cavaliers, Chicago, Oklahoma City and defending champs San Antonio are among the teams that have reportedly expressed interest in bringing in the former Celtic who has won NBA titles in Boston (2008) and Miami (2013).
“He may wait until All-Star break or January,” Ainge said. “And just see what teams are playing well, which teams are the healthiest and which team that he thinks that he might fit in, just in the style of play. With new coaches at some different places, he may just want to see how it unfolds before he makes a decision.”
Ainge, who won a pair of NBA titles (1984, 1986) with the Celtics, said he has no issue with veteran players choosing to latch on with clubs that they believe are title contenders.
“The rules sort of indicate that’s what you can do,” Ainge said. “Ray’s probably, if he goes to one of the contending teams he’ll be making minimum salary. He’s been a max player a couple times in his career. That’s his right, to try and win a championship. It’s just the way the collective bargaining agreement is structured. It’s different than how it was structured back in the ’80s and ’90s. I don’t blame a player like Ray, right now, for wanting to find a perfect fit for him as he finishes his career.”
SOME RANDOM HEADLINES: Thunder’s Reggie Jackson left Friday’s game with a wrist injury … Ankle injury will sideline Cavaliers point guard Kyrie Irving for tonight’s preseason game against Miami in Brazil … Under new TV deal could salary cap reach $100 million? … LeBron still the one most GMs want to start a team … Lakers weren’t good enough to attract Carmelo Anthony … Mavericks guard Raymond Felton left Friday’s game with a sprained right ankle … Spurs forward Boris Diaw can earn an extra $500,000 my maintaining his weight throughout the season … Kevin Durant isn’t interested in giving up guaranteed money as a trade-off to do away with max contracts.