Posts Tagged ‘adidas’

Warriors Unveil Short-Sleeve Jerseys

February 11, 2013  ·  6:03PM

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The Warriors on Monday announced they will play three home games this season in jerseys with short sleeves, making Golden State the only team in the league that will wear something other than the traditional tank-top look.

The alternate uniform is scheduled to debut Feb. 22 against the Spurs, a national-TV game on ESPN, and be used again March 8 against the Rockets and March 15 against the Bulls.

The uniforms, designed by adidas, the uniform and apparel provider for the NBA, are made with a stretch fabric that is supposed to allow the same range of motion in the shoulders and arms as traditional jerseys.

“The jersey feels good,” forward Harrison Barnes said at a press conference in Oakland after modeling the new look. “I know a lot of guys shoot with T-shirts on during practice. I do myself. The fit is real easy. It fits like a glove and doesn’t restrict your shooting at all.”

The shorts for the alternate uniforms are also altered, to include blue pinstripes on the yellow material.

“My concern early on was the comfort zone of the players – how did they feel?” coach Mark Jackson said. “I understand how special it is for the league and for adidas, but what we wanted to do is make sure that our players have the best. And once we had an opportunity to practice in it, to shoot around in it, to defend in it, the guys were raving about it. That put a stamp of approval on it.”

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Howard On The Move In China, While His Q Score In Orlando Continues To Drop

August 30, 2012  ·  8:14AM

HANG TIME HEADQUARTERS – Just when you think Dwight Howard‘s Q score in Orlando couldn’t sink any lower comes news that the former Magic and now Lakers big man is in China  on a shoe company-sponsored promotional tour. And this comes two weeks after he didn’t make it to Orlando for a basketball camp for kids in Orlando, as the Orlando Sentinel was quick to point out.

We’re not going to judge, since we don’t know what sort of doctor’s orders Howard was operating on in either instance. But strictly from a perception standpoint, this one stings, especially for the kids still heartbroken that their favorite player bolted town and blew off their camp in the same two-week stretch.

A few more details from Josh Robbins of the Sentinel:

Dan Fegan, Howard’s agent, deferred to adidas officials when asked why Howard flew overseas but did not appear two weeks earlier at his Orlando day camp. In a statement issued to the Orlando Sentinel, adidas officials said Howard was cleared to travel “just last week.”

In the statement, adidas officials said: “Since Dwight’s injury our focus has been on his recovery. His health has continued to improve and just last week he was cleared to travel. We are excited that Dwight is now able to participate in fan and community events as he continues to prepare for the NBA season. Dwight is an amazing athlete and outstanding partner with fans around the world.”

To be sure, Howard had remained in Southern California almost all summer after spending large portions of the 2011 offseason traveling to such locations as China, Japan, Mongolia, Russia, Spain and Tanzania.

This trip is supposed to be shorter than Howard’s prior trips to the Far East. Also, Gregg Darbyshire, the chief executive of ProCamps Worldwide, the company that runs Howard’s camps, said that, as far as he knows, Howard’s previously scheduled camp for kids in China has been canceled.

Granted, Howard savaged his Q score all last season with the foolishness that was his trade request (and the obligatory denials of said request, all 15 of them) and the eight months of nonsense that revolved around that circus.

Honestly, we can’t think of a whole lot Howard can do to improve his image until the next high-profile superstar — pick anyone — forces his way out of  town. Or  the Lakers win a title.

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Rose’s 2nd half surprise; Snoop VIP

February 19, 2011  ·  1:59PM

LOS ANGELES – This weekend may not be for the basketball purists, but the basketball sneaker purists sure love it. New kicks debut all weekend, in just about every contest and competition imaginable. Is there a better place to flaunt your wares than the NBA’s most-glamorous stage?

Chicago Bulls All-Star point guard Derrick Rose is holding on the introducing his latest offering, adiZero Rose 1.5, until the second half of Sunday’s All-Star Game. Why? Well, perhaps to symbolize the “second half” of the season beginning after the All-Star break. Or maybe it’s just marketing.

In any event, the black and red design is inspired by Rose’s hometown of Chicago and his path to the NBA. It takes into account the Windy City’s architectural history and Rose’s own. The three panels on the side of the shoe represent his three brothers Reggie, Allan and Dwayne.

Speaking of hometowns, we’re in Snoop Dogg‘s this weekend, so why not roll VIP with the legendary rapper and West Coast icon? Tune into the adidas on Facebook to catch Snoop live on camera giving fans an up-close look at experiencing All-Star from his VIP vantage point. Snoop is inviting everyone to the party.

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adidas gives All-Stars a choice

January 28, 2011  ·  4:34PM

We’ve selected the All-Stars, at least the starters. (West, East.) Now they get choose their All-Star uniforms. (The reserves will, too.)

For the first time ever in a town where what you wear is often more important than who you are, adidas is giving the 2011 NBA All-Stars a choice when it comes to which uniform they don for the All-Star Game on Feb. 20 at Staples Center in downtown Los Angeles.

All-Stars have the option to wear an adidas TECHFIT PowerWeb compression jersey or the NBA Revolution 30 jerseys they’ve been wearing this season.

“Los Angeles is an exciting convergence of sports, style and entertainment unlike any other place in the world,” adidas vice president Lawrence Norman said. “Our latest on-court uniform design and innovation, as well as our off-court footwear and apparel, celebrate the city and the game of basketball.

“NBA All-Star is the premiere event for adidas to showcase our innovations on basketball’s biggest stage and there is no better time or place to show basketball fans around the world how our products make the best athletes in the world, lighter, faster and stronger.”

According to adidas, the new All-Star TECHFIT jersey features strategically placed thermoplastic polyurethane powerbands that align core muscles and boost power to key muscle groups for more efficient movement that increases acceleration and endurance. The compression fit improves movement by preventing opposing players from grabbing loose jersey fabric and slowing them down.

Sounds pretty scientific and I’m sure getting your muscles aligned or boosted is a good thing. Kinda wish I had muscles.

The All-Star uniform design itself pays homage to the host city with bold, block typeface inspired by the iconic Hollywood sign. The East and West team names feature the Los Angeles skyline and paying tribute to the game’s diamond anniversary (60th), there’s an integrated diamond pattern that stands out under arena lights.

But that’s not all. The All-Stars’ warm-ups have the look of a three-piece suit ready to be worn down the red carpet. All this All-Star apparel and more will be available in Los Angeles at the NBA Store at Jam Session and NBAStore.com.

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Slim Chin returns with D-Rose

October 20, 2010  ·  1:55AM

Dwight Howard tickled the keys of a white grand with Slim Chin not so long ago. Well, the self-made billionaire and cheetah owner is back with Derrick Rose in the latest “Fast Don’t Lie” offering from adidas.

Rose’s kicks — the adiZero Rose — are dropping Friday at Foot Locker. According to the good folks at adidas, Rose’s first signature sneaker is a mere 12.8 ounces. The company has never made a lighter basketball shoe.

“The adiZero Rose is light – the lightest basketball shoe I’ve ever worn and it’s very flexible and reliable on the court to help me run faster and cut quicker,” Rose said. “I never thought growing up on the South Side of Chicago that I would have my own signature shoe, so I’m really proud and I know my family and the city are going to be really proud too. It’s a clean cut fashion shoe so you put some jeans over it and you can look good off the court.”

Howard won’t be left out. His personal offering, the Beast, is launching Nov. 12.

“Having the Beast be my first signature shoe means a lot to me and I can’t wait to lace them up on the court this season,” Howard added. “They’re light to keep me faster on the court, but we worked really hard to add things from my personal life like my HEY WOOOOOOOOOOORLD greeting to my fans and my ManChild nickname.”

Get more details on both shoes, check out the videos and photos from this adidas site devoted to both Rose and Howard.

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