Jonnie West chose to play at West Virginia. Playing in West Virginia would have been enough to invite the spotlight of walking in the footsteps of a statewide legend and the taunts from opposing crowds, but he went all in, to the same school as the legend because he wanted to be coached by John Beilein, only to have Beilein leave for Michigan.
Jonnie West chose to work for the Warriors. Yes it was a fast-track NBA job no one would have turned down, and few others with a different last name or Golden State relationship could have even hoped for, but he stepped into the unique challenge again.
He ducks nothing. The son of Jerry West played at the same college, got into the same business and is part of the same organization where The Logo reigns as a minority owner and prominent voice in basketball operations under owner Joe Lacob and general manager Bob Myers.
Jonnie West has moved up to associate general manager of the NBA D-League affiliate in Santa Cruz, Calif., in a shared role with Patrick Sund, the son of another long-time NBA executive, Rick Sund, a job bump announced Friday. Jonnie will continue to scout for the parent club about 75 miles to the north. Jonnie will still be trying to build a career beyond a 26 year old far, far down the front-office depth chart.
And Jonnie will still be the son of one of the greatest GMs in the history of this or any other North American league.
“This is an opportunity,” Jerry West said. “There’s no question it’s an opportunity. But you have to seize upon the opportunity. You’ve got to outwork other people. You’ve got to be more prepared than other people. And I think that’s exactly what you’ll see from him.”
Jonnie West has worked in Santa Cruz management the previous two seasons, as director of basketball operations and then with a promotion to director of player personnel. Before that, he interned for superstar agent Arn Tellem — the West and Tellem families have been close for decades — at the same Wasserman Media Group where Myers became a prominent agent before leaving for the Golden State front office. Jonnie West and Myers have also known each other for years, since Myers was finishing his UCLA career, a couple miles from the West’s home, in 1997.
“I’ve dealt with it my entire life,” Jonnie said of the famous family name. “When (Jerry) first went to Memphis, he was really the face of the franchise, which he didn’t want. He wanted the attention to be on the players, which it should be. Playing high school basketball in Memphis, I started to get some of that pressure and people would ask me questions. I just never really felt it. Then going to West Virginia and playing where he played, it was always a question that people asked me. I’ve always said the same thing. I appreciate and love him for everything he’s done for me and all the accomplishments that he’s had, but I’m my own person. I may be trying to follow the same path that he did, but I’m my own person. I’m only doing this because I want to do it. I have his support, which means the world to me.
“Probably on a daily basis we talk basketball. Growing up, I was around him a lot during drafts. I was in the war room with him during the drafts from an early age, so I experienced a lot growing up and got experience that a lot of people just don’t have the opportunity to have. I was able to learn a lot even before I began working in the NBA.”
Ryan West understands. Jonnie’s older brother is also climbing steps in an NBA front office, except Ryan is doing it as assistant director of scouting with the Lakers, the team their father is most identified with. Jonnie doesn’t have that connection, but attending the same school and then working in the same organization as Jerry West is asking for a comparison no one can win.
“The one thing that we constantly have discussions about are players that we think are good and players that we think are not quite as good,” Jerry West said. “And it’s really interesting, at least in my family with my two kids, that goes on all the time. They tell me I’m crazy, I tell them they’re crazy. To me, I think the strength of anyone who works within this organization is to pride yourself on looking at players, being objective about them, and I think that’s exactly what he will do. I honestly could never change his mind about his player that has something unique to contribute to a team. I don’t think I could change his mind. And I think that’s good in many respects.”
Patrick Sund, 28, is entering his sixth season in Golden State, after most recently serving as manager of scouting. Rick Sund has been an executive with the Hawks, SuperSonics, Mavericks, Pistons and Bucks.