Each week, we’ll ask our stable of scribes across the globe to weigh in on the three most important NBA topics of the day — and then give you a chance to step on the scale, too, in the comments below.
VIDEO: The GameTime crew weighs in on the topic of ads on game jerseys
> Sleeves, leg warmers, ads on game jerseys … what are your thoughts on the state of the NBA’s on-court style?
Steve Aschburner, NBA.com: Some of these players have on more armor and apparel than NFL or NHL players. And regarding the marketability of sleeves, I don’t see what the problem is with fans wearing T-shirts under their replica tank-top jerseys. But swooshes and other logos embroidered on the shirts as a source of revenue? No one is stepping in front of that gravy train. As for sheer style, I’m hoping the league goes back to belted shorts, just so I can throw around the adjective “Mikanesque.”
Fran Blinebury, NBA.com: After trashy cheerleaders, silly mascots, every timeout sponsored by somebody, blaring music that won’t allow you to think, playoff games that tip off at 10:40 PM Eastern and TV timeouts that drag on longer than the gestation period of an elephant, NOW you want to ask about the purity of the game? Where it’s headed is to whatever brings in the highest dollar amount. Maybe next year Chick-Fil-A can sponsor the Heat uniforms and LeBron could see how he likes shooting while wearing a cow costume.
Jeff Caplan, NBA.com: Don’t like the sleeves, don’t really care about the tights (although didn’t the NBA outlaw these once before?) and HATE ads on jerseys. They are only as “inevitable” as new commissioner Adam Silver wants them to be. Sure, ads on jerseys will produce new revenue, but I thought NBA franchises were doing just great? Just because European soccer splashes logos on their game jerseys doesn’t mean we might as well do it over here. It cheapens the uniform and, simply, it looks tacky. The revenue generated from ads on jerseys will not be immense and therefore the ads are unnecessary, as inevitable as they may be. Maybe owners should work harder to put forth a better product, work harder to sell sponsorships and work harder to market their product. Jersey ads are simply a lazy way to create new revenue.
Scott Howard-Cooper, NBA.com: You would have to search a long time for someone who cares less than I do. Maybe it’s better to say I care since style is important, but this issue is somewhere in triple digits on the list of priorities. As long as the long sleeves don’t affect play. As for the ads on uniforms, that has been coming for years and teams in other sports around the world have already tapped into the revenue stream. Someone should grab Chico’s Bail Bonds as a sponsor for the back of jerseys before it’s too late.
John Schuhmann, NBA.com: It doesn’t matter to me much. I don’t mind the sleeved jerseys, but can understand why players would. I like that all of a team’s accessories (headbands, arm sleeves, etc.) need to be the same color and wonder why they started allowing guys to wear different colored shoes.
Sekou Smith, NBA.com: I don’t have to work in a uniform, so I cannot sympathize with LeBron James or others who are worried about sleeves and other style details that have absolutely nothing to do with one’s ability to complete whatever their daily tasks are on the job. If we’re headed for a world of sponsorship logos on jerseys, so be it. NBA players wouldn’t be the first group of professional athletes to operate with that as a part of their mandated attire. In the grand scheme of things, uniform details seem like a rather inconsequential element of the entire process. No offense to the uniform makers, but as long as they look good and everybody’s uniforms match … this from someone who played on a team as a kid where our uniforms consisted of white t-shirts with numbers that had to be ironed on by our parents and whatever pair of shorts you could muster.
Lang Whitaker, NBA.com All Ball blog: I am probably the wrong person to ask about this. I’m one of those people who loves it when the players want to be as accessorized as possible, who enjoys sleeved jerseys and is an enthusiastic supporter of teams rocking nicknames instead of surnames. I appreciate very much that the NBA has for the most part not legislated individuality out of the game the way the NFL has the last few years. I know ads on jerseys are a hot-button issue among fans, but I feel like that’s an inevitability going forward. I own my share of soccer jerseys with ads on them, and the ads don’t take away from my enjoyment of the sport.
Simon Legg, NBA Australia: The sleeves don’t concern me too much. I like them as an extra jersey for teams and understand the commercial reasons. I must admit that I’m slightly concerned about the advertising on game jerseys because one of the things I love about the NBA compared to other professional leagues is that they’ve shied away from this is in the past. Clearly it was trialed during the All-Star Weekend and didn’t really cause too much of an issue, though, and I don’t think NBA fans are too concerned. Adam Silver is a smart guy, so I’m sure he’ll be able to manage the ads in a classy way and make sure they don’t dominate the jersey but I do hope this doesn’t come in for a little while yet.
Stefanos Triantafyllos, NBA Greece: That’s the way fashion rolls. In cycles. Wearing accessories isn’t something new. It was something Allen Iverson and his generation brought to the table (and the hardwood). I am not against it. I like watching players with different stylistic choices. Sometimes it becomes part of their character (LeBron’s headband for example). And you know what? Basketball is a game of confidence, so let the player feel as confident as they can possibly can. If it that means that they want to wear their lucky sleeve on their shooting arm, so be it. But I believe that we are still far away from having any real idea about where this is going.