‘The Association’ Heads To Brooklyn

 And you were worried about missing out on the Nets’ big debut.

There’s no need for that, not with the fourth season of NBA TV’s The Association: Brooklyn Nets chronicling the team’s first season in their new city and new digs at the Barclays Center.

One of the most intriguing teams in all of sports will be in the spotlight on one of NBA TV’s franchise shows, with the Hard Knocks-style look at the new-look Nets of Deron Williams, Joe Johnson, Gerald Wallace, Kris Humphries and Brook Lopez leading a team that is prepared to challenge the Heat, Celtics, Pacers and the Big Apple-rival Knicks for one of the top spots in the Eastern Conference.

The Nets have a new roster, new arena, new city and a host of new challenges ahead of them. And we get to see it all up close and personal, the same way we did the Lakers in Season 1, the Celtics in Season 2 and the Nuggets last season. The season debut is Oct. 16 at 10 p.m. ET. And the series will include multiple shows on NBA TV as well as original webisodes NBA.com throughout the season.

Using the past seasons of the show as an indication, the Nets will be must-see-TV all season long:

“I think it’s great that the NBA will be documenting our inaugural season in Brooklyn as part of The Association,” said Nets’ three-time NBA All-Star and two-time Olympic gold medalist Deron Williams said in a statement released by the league.

“As we make history bringing a professional sports team to Brooklyn, fans will get to have an inside look. Our new home, the borough of Brooklyn, will provide a great backdrop for the series, and I think people are going to be pretty excited with their exclusive behind-the-scenes look at the new arena.”

Featuring the dynamic ownership of Mikhail Prokhorov and Jay-Z, veteran basketball leadership from General Manager Billy King and Head Coach Avery Johnson, and established NBA stars such as Williams and the newly acquired Joe Johnson, the Nets have been one of the most talked-about teams heading into their first season in Brooklyn.

“The Association is part of NBA TV’s commitment to deliver original programming, which provides fans with authentic access to all aspects of the game,” said Christina Miller, Senior Vice President and General Manager, NBA Digital. “We’re thrilled to have the Nets involved this year, during an historic period for the franchise, and look forward to covering them through the journey of their inaugural season in Brooklyn.”

Get your popcorn ready!


  1. Just a dutch says:

    @Kamote Smith was never selected as a allstar…Johnson was 5 times.

    Nets can have a great season but in my opinion it all depends on the health of Brook Lopez. If he can stay without injuries and pick up the level he had before he got hurt the Nets got a great starting line-up.
    With Williams Johnson doesn´t need to be the nr1 guy. Johnson can score people cause he did that all those years being the nr 1 guy in Atlanta, But now with a great point guard like Williams he will get the shots served to him. Johnson will go above 20 ppg this year. Humphries is improving every year. Has a great body for the power foward position but to small to be the stand in for a injured Lopez at center. Thats why i think Blanche is a great addition. They got him cheap because he was waived but this is a great player to be having on your bench as back up for your PF and C positions. And seeing how worried he was for not being able to return to the NBA because of his label as a problemchild. He can put his ego aside he can become really important for the Nets bench. Brooks was also very good last year and if he can improve a little from his rookie season he will be a perfect 6th man. Cause he can score and create shots. So it will not suprise me to see the team during the game play small with Johnson playing SF when Brooks is on the floor and Wallace on PF.
    Rookies Karaman and Teletovic can play straight away from the bench. They don´t need a lot of time adjusting like a lot of college rookies do. Futher aditions of some veterans makes it easier for all the 5 rookies to come slowly this Nets team will be a long term playoff contender. Will they be top 3 in the east? If all stay healty and Lopez can come back in the form he had before the injurie. Maybe. But they will be in the playoffs this year and the years to come. And that will hurt the New Jersey fans who haven´t seen that for a lot of years and now its happening but its in Brooklyn.

    Really looking forward to the Knicks vs Nets games this season. Knicks did great on the market this summer by adding exactly what they need. They are going to be a force this year also.

    Off topic. Lakers are not going to be that great as everyone is saying. Watch the second half of the season when most of the bench have to start because of all the injuries they will have with the old bunch. And they have to do it this year or next year cause after that it will be rebuilding. Everyone except Howard will be to old to play. I even think that LAC is going to have a higher playoff spot that LAL. LAC did some great additions this summer.

  2. John says:

    wish the bulls been feature. I wonder how they handling things…..
    Rose, half the team gone, kirk back, etc….

  3. Kamote says:

    There’s too much hype concerning the Nets… Deron is an elite PG, but hasnt really been carrying his own team. His best days are still playing under Sloan. JJ, a great scorer, is not really the franchise player some thinks he is. remember that he did play with two All-stars in Horford and Smith, but couldnt get past the East elites. Gerald Wallace is a great addition to any top team competing for a championship, but mostly he is the best player on a bad team (see bobcats). Humphries and Lopez still has to show their capabilities, though I like Humphries for being a workhorse. And even if they did get Howard for Lopez, I don’t see them having the capability to contest Miami, Bulls (w Rose), Boston and even New York or Indiana. The Hawks can even be better than this team.

    • Bizzman23 says:

      So a team that would have had Williams, Johnson, Wallace, and Howard as their starting lineup wouldn’t have been able to compete against the heat and with a defensive coach like Johnson? Not a Nets fan, but cmon watch some basketball you said all the obvious things, Wallace is a good all-around player, but he’s not a player to lead the team how obvious is that. Williams indeed can lead a team, how can you say he’s an elite PG, but hasn’t been carrying his team, did you see the Nets starting lineup last season it was horrible, I’m surprised they won as many games as they did. MJ couldn’t even lead that team to the playoffs, but I like their team for this season their lineup has improved big time, and their bench is pretty solid. My team in the east this year to watch out for is the Sixers, I see Holiday and Turner taking the next step with the acquisition of a real number 1 option in Bynum.

    • Kamote says:

      Not a Heat fan either, but yes, Miami (even Boston and Chicago) would win against that Nets team (with Howard if it did happen) in a series. I just hope you do see that as much as the hype surrounding this team, it wont really match-up with the East elites… well at least this coming year. As you’ve said, the obvious has been stated, which just shows the facts about the acquisitions in Brooklyn. I just hope that this team would have the sum greater than its parts, because individually, these players won’t cut it if they don’t get their act together. Hopefully Avery could form a team with these guys. I’d still stand by this though, and we both watch as much basketball as we can. At least this year, the elites would still be Miami, Boston and Chicago (with a healthy Rose, of course). Indiana is at least a team getting things together, while the Sixers still has to form an identity again with Bynum, Holiday and Turner leading the charge. I just don’t see the Nets being a threat in the East this year despite of the hype they have.

  4. Vic says:

    Nets are a top 3 seed easily ….

  5. Vic says:

    Helloooo Brooklyn !!!!

  6. Steven says:

    watching Pau grab all them rebounds makes you wonder what will happen with the Dwight addition

  7. Steven says:

    This should be a good year i’m looking forward to seeing “boring” Joe Johnson and Deron Williams making noise in Brooklyn!

  8. Average Joe says: