HANG TIME HEADQUARTERS – The global game it is.
Anyone needing proof that the NBA is indeed still a big thing in China, even without Yao Ming in uniform, needs only take a peek at the TV ratings.
The TV numbers have increased 39 percent over last season, according to a report from Bloomberg’s Scott Soshnick that was confirmed by the league. Merchandise revenue in China has also quadrupled over the past three seasons, per the report, though no specific numbers were released.
The ever-popular Yao retired in July, a victim of repeated injuries. But the NBA still has a presence in China with former Nuggets Wilson Chandler and J.R. Smith working in the Chinese Basketball Association this season.