Posted by Sekou Smith
HANG TIME HEADQUARTERS — You won’t have to search hard to find out where LeBron James is going, once he actually makes up his mind and decides to make it public.
The biggest free agent news of all time is likely to be handled in-house, on LeBronJames.com, that is if we can’t break here at NBA.com first.
But James has always fancied himself a pioneer of sorts. So why wouldn’t he want to break the biggest sports news of the year himself?
CNBC’s sports business guru Darren Rovell has an interesting take on whether or not LeBron will try and milk his own news:
Despite the fact that many of his free agent friends including Amar’e Stoudemire, Dwyane Wade and Chris Bosh have embraced the social media game, James — nor his business team — has felt the need to engage in the space.
He isn’t active on Facebook and he doesn’t have a Twitter account, but his Web site, which was active from when he was drafted in 2003 through 2006 and has been dormant for at least two years, has now mysteriously sprung to life.
Go to LeBronJames.com and you’ll see a page with LeBron’s pixelated face on it that says “Getting Closer.”
Just a wild guess here, but the only thing LeBron is getting closer to is making a decision on where he’ll be for the next three, five or six years.
Effective athlete Web sites are now few and far between. In the rare occasion when an athlete breaks his own news, it has been broken on social media platforms.
The hottest athlete Web site of the year has been TigerWoods.com, as people read his statements and, more often than not, blasted the golfer in the comments section, which was eventually taken down.
If LeBron is going to break the news on LeBronJames.com, you wonder what would be the most effective way to do it.
Well, for me, there’s only one way because once the announcement gets out, people won’t feel the need to go to the site. The job is to maximize numbers.
Here’s the idea.
The day before the announcement, send out an e-mail to every one who has signed up on the site’s mailing list that LeBron will make his announcement the following day at a particular time. For those who don’t sign up, his business team can send a mass blast to the media that it will be happening.
That next day, James will talk at length — live on streaming video — about each team and what they offered. In between, commercials of James’ partners — Nike, Coca-Cola, McDonald’s — will run. Then, like many of these high school recruiting press conferences, James will choose a hat and say why he went with that team.
If a network like ESPN wanted to take it live, they can. It will, of course, just have LeBronJames.com logos all over it as well as LeBron’s sponsors in the background.
We could always do this the old fashioned way, so to speak.
Some enterprising reporter could tap a source for the news and break it on NBA.com first …
Wherever the news breaks, you know it’ll be blasted around the world.
Everyone (and we mean everyone, check below) has an opinion on where James should go. So it makes sense that just as many people, if not more, will be interested when the decision comes down.